Posted by Joe O'Neill on November 03, 1998 at 13:33:25:
In Reply to: Re: joetrader@aol.com posted by Jan Wallen on November 03, 1998 at 10:41:24:
Jan,
Thanks for the input. Nice to hear from a
former manager of radio stations, as this
confirms that this kind of advertising will
work.
I understand what you are saying about ad
time in the period of November and December,
how the stations will probably be booked solid
for runnning ads. If I contact them now, we'll
see what happens, and then I'll be in a position
where the ads can run in January and February,
which would suit me fine.
Do you have any contacts with stations you have
formerly run? An endorsement from a former
manager might help me to get a foot in the
door for the Widow's Mite, and I'll figure out
some way to return the favor.
Yes, it is an intriguing project, and I have
already considered using the coin as a fund
raiser for Churches and other things like
that - the religious schools is a good idea that
I hadn't thought of!
Thanks, Jan, for all the input.
Joe O'Neill
joetrader@aol.com
: Joseph,
: As a former manager of radio stations, I would like to respond to that portion of your inquiry.
: Many stations will accept PI (per inquiry) ads. However, the busiest time of year for media
: advertising is of course November and December.
: Most often it will be a smaller station (perhaps AM) who accepts this type of advertising. You will have the
: best luck during first quarter due to a slow down in ads at that time. Unfortunately, Easter is another
: very busy season, and your chances of finding a station to accept PI's is more difficult.
: If you could identify another time of year and perhaps even "create" a special reason for buying your product,
: that might work for you. You will get many more ads to run during January and February than any other
: time of the year.
: What about approaching some large churches to see if they might be interested
: in using this as a fund raiser? Or perhaps religious schools?
: Good luck with your project. It sounds very intriguing.