Posted by Joseph O'Neill on November 03, 1998 at 07:15:44:
In Reply to: Re: joetrader@aol.com posted by Wanda Loskot on November 02, 1998 at 13:01:50:
Wanda,
Thank you for so many answers to my many
questions. Your idea for finding sites to
ask to join my affiliate program is a good
one - and something that would not have occurred
to me on my own. That's why it is good to ask!
I'll go where you said to ask about catalog
sales - and see what happens.
With press release - there is a lot of advice
on the web - and also a lot of conflicting
advice. So... I know where I can find a
source of real releases and the articles that
resulted, so I'll check that out. And... practive
makes perfect, so I'll just practice some more!
Looking for discussion lists on fundraising
may just be the Rosetta stone I was looking
for - another great idea from you! (Hey,
the testimonials on your site SAY you give
more ideas in just a few minutes than most
people can use! How true, how true!)
Wal-Mart and the like - already on it.
Wal-Mart has an insurance requirement that
is a little steep right now - but as I get
some cash flow from my current efforts I'll
be able to get the insurance.
Well - my work is cut out for me. Thank you,
Wanda, so much for your help, and I'll keep
you informed.
Thanks!
Joe O'Neill
joetrader@aol.com
: Whoa! Joe.
: That IS a lotta questions!
: But let's try.
: : 1)The speed at which the website placement happened amazed
: : me. I sent an email inquiry on Thursday, and Saturday, the
: : information was on her site. How can I let as many other
: : people who have websites with Christmas items for sale,
: : or who would like to have Christmas Items for sale,
: : know that I have an affiliate program in place where
: : they can sell this unique, 2,000 year old antiquity
: : through their website?
: As always - look and see what made it work the first time.
: And duplicate the effort smartly.
: Search engines should be handy here for finding Christmas
: items for sale.
: A lot of work, but can be done.
:
: : It's November 2nd - Wanda, how could I have 60, 80,
: : 100 or more sites marketing the Widow's Mite by
: : the first week in December?
: well - divide 100 by 30 days - and means you need to find
: 3 sites per day. Is that ALL you need?
: If you spend all your time per day doing that, you
: will find it.
: (a hint - look for PEOPLE, not for sites)
: : (probably) for this Christmas, but Easter is coming
: : after that, and catalog companies do mailings
: : year round. Wanda, do you know anybody who does
: : catalog placements, or how to go about doing so?
: No catalog knowledge - enough to say that even for
: Easter you might be a tad late.
: Ask Blakes and Myers gang - they will know
: : 3)I sent out a press release in August, not the best month
: : for direct response, and of the 300 I sent out, one got
: : an article published in Mobile, Alabama (I kid you not)
: : three inquiries turned into one sale. It was a thrill, but
: : how can I do this better?
:
: By learning how to write really good press release.
: Read my next newsletter carefully :-)
: Scout the web, too.
: There are many great advice.
: Writing a good release is paramount for your
: success with media.
: : station responded, I got an on air interview of sorts,
: : and the gentleman involved did it to introduce his
: : listeners to the Widow's Mite.
: yeah - that's the beauty - all of the sudden one person
: responds and the ball starts rolling. Nice - eh?
:
: : Wanda, who do you know who does per order
: : advertising? And besides radio advertising, do you
: : have a source of per order advertising for print ads?
:
: I don't keep track of this - because I generally teach
: people how to do other things but advertising.
: Look for small stations - the big ones very rarely do it.
: The most flexible are those that have some unsold time
: on the air (not all of them do).
: Make sure that you are able to explain what's in it for
: them and be prepared that you know much more about their
: business than they do (sadly, there is a reason why so
: many of them go belly up)
: : 5)Fund raisers. Do you know of a source or list of
: : fundraising organizations in need of items to
: : offer with which to raise funds?
: Have no source - but good thinking.
: I am sure you will be able to find some discussion list
: on that subject. Check my links page - I have a few readers
: who are in fund raising, perhaps their sites are listed
: on that page, with a contact name ready..
: : 6) Retail store chains. Can I directly approach
: : retail chain stores for item placement?
: Sure - if you have enough supply, do it.
: Many small businesses got very successful through
: selling to WalMart and the likes...
:
: : season. Is this possible? How do I make the approach,
: : and gain the coveted register placement?
:
: Everything is possible!
: Approach?
: That's too much for me to say without data, analysis,
: without knowing you and them - hey I am not a miracle worker :-))
:
: Good luck!