Posted by Gordon Alexander on June 19, 2000 at 18:32:36:
In Reply to: Worth it to personalize my site? posted by Josh Etter on June 14, 2000 at 19:38:37:
Hi Josh
I know you know who Bill Phillips is (I'm a EAS user) and you should know who Joe Sugarman is, if not,
He is one of the greatest marketers ever.
His JS&A company sold millions of dollars worth of products. His BluBlocker sunglasses are still a staple of QVS shopping.
What do these two guys have in common?
Great Stories.
Joe would write in the first person and tell why he liked the product, what the benefits were along with a few features all wrapped around a great story.
Bill has built one of the fastest growing supplement companies ever by SHOWING and telling stories.
YES, I think you could personalize your site.
Tell the visitor WHY you are involved in this field. Do some INTERVIEWS with people who use the products, maybe even put their pics up.
Why should I buy from you? What do you offer that the other guys don't? In such a competitive universe, you should try to set yourself apart somehow.
Start with ONE or TWO products that you routinely use, and tell a story, weave the FEATURES (ingredients and tests) throughout the story and hit the reader over the head with benefits.
Like Bill's before and after pics, they are powerful testimonies for his products.
I might suggest you pick up a copy of Joe Sugarman's book(s) and study as much marketing as you can.
Best to you Josh,
Respectfully,
Gordon Alexander