Posted by Wanda Loskot on October 09, 1998 at 20:21:12:
In Reply to: Marketing Experts Wanted posted by T.R. McCarroll on October 09, 1998 at 09:30:09:
: Go with what
: you know is what the experts say ...
: which is great but if you want to break
: into a market that is not your expertise
: now what? Opinions please!
Hi TR. Forgive me asking - I'm sure there is a good answer - why do you
plan to break into the market that is *not* your expertise, at least in
*some* way?
Breaking *into* the market is only one aspect of doing business - knowing
who you want to serve and why is the other, perhaps more important.
But why - and how - will you serve people in the area you have admittedly
no expertise? Couldn't you rather choose something else? It would be
easier for you in so many ways.... not to mention better for the consumer.
As I said - there might be a good reason for doing it, could you share?
I am really puzzled.
Unless you are asking how to become an expert - and that is a different
question.