Re: Ready for a Newsletter but...

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: Thank you for your advice everybody. : By the way Wanda, I did not answer your e-mail because my computer crashed few days ago - a virus - not that friendly. So if you would like to send it to me I will be glad to answer your question. : : : By reading other polish sites, I have noticed that people are interested mostly in polish traditions and customs... : : It is not necessarily the same consumer. Just because you have Polish products doesn't mean that people interested : : in Polish tradition and customs are interested. Of course this MIGHT be your market, but not necessary. : : Stephen tips are excellent - but here is something else to consider. : : You dillema is typical for business people who don't spend enough time to identify who is their customer. And that : : is where you should start any kind of marketing effort. Define your market. Who are those people? - your buyers. : : If you don't know - define who you would LIKE to have as customers. You are going to work hard at you marketing, : : so instead of bringing in just *anybody* you might as well concentrate on people you would really like to serve. : : The more defined your market, the easier it is to reach them (that's why we call it targetting) - and the easier : : it is to determine what you should put in the newsletter. : : After you know specifically who are your customers - you can (and should) define what are their interests, needs, : : problems and create your newsletter to satisfy their interest. Reading other sites and trying to do what other people : : are doing can - and usually is - a deadly mistake. : : Guessing is good when you play lottery - in business you need to base your decision on research. : : Even if it is your own research on a small scale (which is usually the best for you :-)

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