Posted by Wanda Loskot on October 09, 1998 at 03:33:54:
In Reply to: Ready for a Newsletter but... posted by Ewa on October 07, 1998 at 13:15:21:
: By reading other polish sites, I have noticed that people are interested mostly in polish traditions and customs...
It is not necessarily the same consumer. Just because you have Polish products doesn't mean that people interested
in Polish tradition and customs are interested. Of course this MIGHT be your market, but not necessary.
Stephen tips are excellent - but here is something else to consider.
You dillema is typical for business people who don't spend enough time to identify who is their customer. And that
is where you should start any kind of marketing effort. Define your market. Who are those people? - your buyers.
If you don't know - define who you would LIKE to have as customers. You are going to work hard at you marketing,
so instead of bringing in just *anybody* you might as well concentrate on people you would really like to serve.
The more defined your market, the easier it is to reach them (that's why we call it targetting) - and the easier
it is to determine what you should put in the newsletter.
After you know specifically who are your customers - you can (and should) define what are their interests, needs,
problems and create your newsletter to satisfy their interest. Reading other sites and trying to do what other people
are doing can - and usually is - a deadly mistake.
Guessing is good when you play lottery - in business you need to base your decision on research.
Even if it is your own research on a small scale (which is usually the best for you :-)