Understand Your Visitors!
So, you want to know what can make your website really
effective? I can tell you what. It is your concern for visitors.
Understanding their needs and their wants. Responding to
their wishes. Because you are building the web page for
them - not for you, right?
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Eight Steps to Writing so that People Respond to Your Message
In the age of instant communication your writing skills are more important than
ever. You must be able to express yourself without the benefit of facial expression,
voice tone and body language. The message must be clear, easy to read and
VERY interesting because people will turn off and quit reading a boring message
much quicker than they will tune out a boring speaker. Although many will listen to
you to be polite - don't count on such luck when it comes to reading your e-mail,
your website content or any other written material.
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It is All About Two Way Communication!
The more your visitors communicate with you, the easier is
for you to build a relationship with them. And you know
already that the relationship, not "hits", is what counts
right? It is not only how many people click through your
site, but how many of them will trust you enough to hand
your their money and even tell others to visit you as well.
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Personal Notes and Referrals
A personal note is such a tool. It is nice when someone sends you a short note thanking you for
your help on the project or for the lovely dinner you shared. Doesn't it make you feel good - even
great? Sure it does. And in business - do you appreciate when your bank sends you a card
thanking you for your business? Aren't you more likely to remember that nice salesman who
dropped you a note? More likely to call him again? Maybe even send him a referral?
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Inspiring Trust on The Internet
Just think - before you buy anything usually you usually want to be sure that you are buying a
decent quality product that will be delivered in a timely fashion, and that the person who is
selling it is not some fly-by-night operation. You want to know that if anything is wrong - you
can get help or even get your money back. If it is something that could require repair, you
want to know you have good service available. You want to know as much about your
vendor as possible. Right? Of course you want to know that you can trust vendors promises.
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How to Listen on the Internet
After being on the web for more than three thousand hours
I got used to my portion of personal letters, often written in
response to my posts on various lists and discussion
boards. Quite often writer's comments lead to a business
offer. That's perfectly all right, because I need to buy things
too and since I respect proactive business people, I'd
rather buy from those who write to me than those who
don't....
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Good Coffee and Your Bottom Line
I'm sure you'll agree that it's hard to judge the quality of some services until we experience them.
Most of the time before deciding whose service to use, the only basis for our choices are our
conversations with service providers, their printed materials, perhaps testimonials, and -- if we're
are lucky --someone we know and trust, who is willing to provide advise (sometimes even more
than willing). Even in the best circumstances, we wish we could have more reasons to be confident
when entering a new business relationship...
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Seven Advertising Myths that Can Cost You a Fortune
Myth #1 - "Ad needs to be substantially large to generate a good response."
Wrong. Some small ads outpull the big ones dramatically. Many of the most successful ads in the
history were quite modest in size.
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What Do Your Customers Really Think About Your Business?
You might assume you are doing a superb job selling whatever you
are selling, because your customers -- even though they sometimes
complain -- are coming back for more, right? Think again!
According to the White House Office of Consumer Affairs, "The
average business never hears from 96% of its unhappy customers.
For every complaint received, a business will have 26 others that are
unreported, six of which are serious."
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Six Most Important Things
Of all the advice relating to success I have ever heard, this is the most effective - "Be as productive
as possible in every moment of your life!" You might think "Are you crazy? I want to be a winner,
but I don't want to become a success maniac. I want to have fun. I like to spend time with friends. I
like to go shopping and to the theater and I like to watch TV too..." Now, I wouldn't urge you to
abandon all this. I believe that being successful also means having more time to spend with friends
and more money to spend for shopping. Being "productive" doesn't mean working all the time.
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Creating a Learning Organization
It is important to separate these two meanings: learning and training - because
there is a big difference. Our real objective is to create an environment where people
are learning all the time regardless of whether training is going on or not. As a result
they're constantly self-assessing: is this what I wanted to accomplish? What am I going
to do now? What can I learn from this? How could I do it better? This is the essence
of the continuous improvement in the organization.
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Fifteen Things that Can Double Your Income
Create the associates!
Even if you are one person business - you can have peers. Go out of your way to find them. The
easiest way to learn to how succeed is to hand around successful people. At the same time ignore
idiots, zealots and punkers, these people will try to rain on your parade because they have no
parade of their own. Avoid them at all cost!
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