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             -> Wow! Them Using The Phone <-
             ------------------------------

                  by Wanda Loskot


A couple of weeks ago I received a phone call from the
local Lane Bryant store. It was quite surprising. I just
was at their store a few days earlier and thought they
called to let me know that there was something wrong with
the item I purchased or that I forgot something.
I was mistaken...

Here is how the conversation went:
"Mrs Loskot, this is Stephanie from Lane Bryant store,
may I take a moment of your time?"

"Sure."
"You signed up to receive information about our special
sales. Did you visit our store recently?"

"Yes, I did." I said. "Just a couple of days ago."

"Oh great! Did you see something you liked but for some
reason you didn't buy?"

"In the matter of fact I was considering a dress, but it
is a bit pricey and I need to think about it for a while."

"Mrs. Loskot, I have something that you might like", she
said. I could hear a smile in her voice and I liked it.

"I am calling to let you know about our upcoming special
next week. For every 50 dollars you spend at Lane Bryant
we will give you a 25 dollar gift certificate toward your
next purchase. So, you might want to wait with the purchase
of this dress until next week ..."

"Thanks a lot!" I said. This is very nice news!"

"Is there anything I could do for you today?", Stephanie
asked.

"No, everything is fine -- thanks for asking".

"Thank you for your time Mrs.Loskot, we are looking forward
to seeing you at the store."

This phone conversation left me smiling and made me think.
Years ago I trained sales crew of the large department
stores chain and part of my agenda was teaching them to do
the same kind of calls.  I don't think many of them really
did it, once they left my training room....

I bet you didn't get too many calls like that, did you? It's
precisely because calls like that are very rare - they are so
effective!

One of the biggest secrets of success in business is doing
consistently a few little things that your competition is 
not doing. For example calls like these.


 *   *   *  


Wanda Loskot is professional speaker and business coach for small
business owners and self-employed professionals who LOVE what they
do - but HATE selling. For a cornucopia of free business strategies,
marketing tips, teleclasses and other valuable resources visit 
Wanda's Success Connection at http://loska.com