|
The best books to grow your business!
|
"Permission Marketing" -
by Seth Godin
Traditional advertising is based
on the hope of snatching our attention away from whatever we are doing.
Seth Godin calls this Interruption Marketing, and, as companies are discovering,
it no longer works. Instead of annoying potential customers
by interrupting their most coveted commodity -- time -- Permission Marketing
offers consumers incentives to accept advertising voluntarily.
click
here to order |
|
"Up the Loyalty Ladder " -
by N. & M. Raphel
This is a perfect business education, as good as it gets!
Raphels identify five "loyalty ladder" steps and guide
you through all of them in an educational entertaining
style, from prospect, through shopper, buyer, customer,
to advocate. They share many case histories, interviews,
promotion tips, anecdotes, real life examples -- fun
reading.
click
here to order |
|
"Endless Referrals" - Bob Burg demonstrates
beautifully how any and every contact can be converted into a terrific sales
opportunity. Learn how to forge a solid network of dependable business contacts
and turn these contacts into new sales dollars. Special chapters
on home-based business and networking on the Internet. Also: network (or multilevel)
marketing; mail order marketing. The entire book is thoroughly updated with new
information, including new tips and techniques, anecdotes, and an updated resource section.
click
here to order |
| "Marketing Your Services
by Anthony O. Putman -
Fun and easy to read book that covers everything you need to know if you
are marketing services - whether you are a small-business owner looking for
increased sales or an independent professional seeking new clients. Shows
how to define specific markets, focus advertising efforts there profitably, and differentiate your business from others in the public eye. Also discusses how to price services, ``package'' your product, turn prospects into customers, and develop and use advertising.
click
here to order |
|
"Getting Everything You Can Out of All You'Ve Got:
21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition" -
reveals the many secrets Jay Abraham has developed to create success and wealth for himself
and his high-profile clients. Using clear examples from his own experience, Abraham explains
just how easy it is to find new opportunities for wealth-creation in any existing business,
enterprise, or venture.
click
here to order |
|
"Influence : The Psychology of Persuasion" -
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our
powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to
work in our own interest).
click
here to order |
|
"The One to One Future : Building
Relationships One Customer at a Time" -
The One to One Future revolutionized marketing when it was first published.
Then considered a radical rethinking of marketing basics, this bestselling
book has become today's bible for marketers. Now finally available in paperback,
this completely revised and updated edition - with an all-new User's Guide -
takes readers step-by-step through the latest strategies needed for any business
to compete, and succeed, in the Interactive Age.
click
here to order |
|
"The E-Myth Revisited : Why Most
Small Businesses Don't Work and What to Do About It" - Michael Gerber's "The E-Myth Revisited"
should be required listening for anyone thinking about starting a business or for those who have
already taken that fateful step. The title refers to the author's belief that entrepreneurs -
typically brimming with good but distracting ideas - make poor businesspeople.
He establishes an incredibly organized and regimented plan, so that daily details are scripted,
freeing the entrepreneur's mind to build the long-term success or failure of the business.
click
here to order |
|
"Marketing to The Affluent" -
Dr. Thomas J. Stanley shows that, dollar for dollar, the most productive way to penetrate the
affluent market is to network with its members, their advisors, and key members of the their
important affinity groups. Affluent individuals report that interpersonal, or "word of mouth,"
endorsements are the most influential in their decisions to patronize a variety of products and
service providers. Networking with the Affluent and Their Advisors offers a proven method for
reaching the affluent... read more
click
here to order |
Read
more about it
|
"Out of the Crisis" - Get out of your "thinking box"
with this powerful book of Deming.His 14 points and Deadly Diseases avoid
slogans and the usual feeling of being just this week's "good idea" - they
translate into practical measures that last. Deming, in case you didn't
know, is the guy who helped put Japan back on track after World War II.
A must book for any professional in the business world. Everyone should
own a copy and practice Deming's 14 principles. It is a breakthrough
in quality management
click
here to order |
Do you like this site? - Click here to recommend it!
As a token of my appreciation, you will receive a FREE e-book
"Unleash The Power of Free Publicity"
Recommend this site to your friends...
... and as a token of my appreciation, you will receive a FREE e-book
"Unleash The Power of Free Publicity"
back to the top!
LOSKA.COM
Wanda Loskot - Success Connection
150 Heron's Run, Suite #124 - Sarasota, FL 34232 - USA
Phone (941) 342-4203 - Fax (240) 358-7445
Professional business coach, author & speaker specializing in Internet marketing.
Business seminars, corporate training and one-on-one coaching
for self-employed sales professionals and small business owners.
wanda@loska.com
All materials Copyright 1998, 1999, 2000 Wanda Loskot
and Success Connection.
All Rights Reserved. Do not reprint, or distribute without
express written permission.
|